We Welcome Vineyard Vines to Charlotte!

On Wednesday evening, we celebrated the grand opening of Vineyard Vines to South Park Mall.  They hosted a 5pm reception for bloggers before the true grand opening party an hour later. 

We are so excited to have a free-standing store in the mall, and boy, is it beautiful.  The VV founders, Shep and Ian, even flew down for the day to meet everyone and celebrate the opening.  These are truly nice guys with a passion for their brand.  They are in the office every single day, and their dedication to their creation really shines through.

Ian, me, Shep

Joined with Classic Annie and Adventures of a Southern Newlywed

Dee's Adventures

So this pretty store was absolutely packed to the brim with people excited for the opening.  They had the wine a-flowin' and live music filling the store.  They know how to entertain!

And you can't have a party without great food, and trust me, they did not disappoint.

Sliders ... yummy.

Everyone loves cake balls!

And it's no shocker that the shopping was excellent.  I fell in love not once, not twice, but three times!

The guys' collection was also stellar.  You can't go wrong with a VV necktie (or bowtie!) and look at these swim trunks decked out in sailors knots:

And as if the night wasn't perfect enough, we bloggers were given a pretty darn amazing goodie bag.  Check out the contents...

Two-bottle wine tote.  Think it needs a monogram? :)

Ummmmm YES!

The event was a blast to attend and I'm so thankful to Vineyard Vines for treating the Charlotte bloggers so well.  I had a WHALE of a good time.  :)

PS - Check out the Vineyard Vines blog!  How cool is it that if you get married and have VV as part of your wardrobe, they might feature you on their blog?


  1. the store looks so cute and the party looked so fun! i'm glad you had a great time :)

  2. Hahaha my best guy friend is in one of your candid pics. Looks like you had a great time, April! Have a great 4th weekend :)

  3. I LOVE VV! I could not be more excited for them to come to SP! By the way, you look beautiful in all your pictures!!!!

  4. I love that store! I was just in one when I was down in the keys and I wanted EVERYTHING!

  5. jealous! How do you hear of these blog events? Is it by invite?? Can't wait to check out the new store :)

  6. The schwag was great! Good to see you too!
    BTW--I was eyeing that tunic too!

  7. Everything in that store is beyondddd cute. I wish we had a free-standing store where I live! Loving the picture of you, Ian, Shep, and the other bloggers!

  8. Super fun! You looked so cute, loved your outfit! Glad you had a nice time. You know, I've never been to a Vineyard Vines store! We have some here in Orlando but I've never went to one. I need to check it out! :)

  9. I live in Charlotte and thought about going, but didn't. I work on the other side of the mall and had the day off, so I wanted to spend my day off away from there!

    I'm glad you had fun! It's so nice to have a store in Charlotte now.

  10. I just recently discovered Vineyard Vines! Great clothes - thanks for sharing grand opening pics!

  11. That looks so fun! Your goody bag is incredible--I love that bangle! I also love the belt and guy's swim trunks!

  12. This looks so fun! I love your outfit and the goody bag too! The bangle they gave you guys is SO pretty and perfect for summer!

  13. What a charming store and it looks like everyone had a great time!!

  14. Oh wow, I was there! I didn't know they had a bloggers reception can you please tell me how you heard about that? I did meet Lauren while there, but I didn't see you :(

  15. SO much fun! I hope they open a VV in Dallas so I can attend one of these fetes!

  16. I'll be heading down to Charlotte from Raleigh soon to check out the new VV store! Hate I missed the grand opening. It looks like tons of fun!


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